VALORANT
Lead creative campaigns for Launch and subsequent Episodes for VALORANT.
LAUNCH
For the launch of Valorant, we decided to go with a “no frills” approach and authentically show off the gameplay. I was in charge of directing, capturing, and editing for multiple assets to show off the game.
Yes, that’s me playing some of the ‘golden moment’ character spots. Don’t at me.
EPISODE 2
At the time, we weren’t quite sure how to tackle a new Episode (which were essentially seasons) for Valorant. These usually included new content like a map, character, and skins. We knew we wanted to make a big splash with this drop but also show players proof of life and content in the game.
I helped concept a cinematic that showed off the new character, Yoru, on the new map Icebox. We worked closely with Blur Studios to create an awesome trailer with personality and plenty of easter eggs.
We supplemented the cinematic with gameplay trailers to show off more of the in-game experience and anything else that this season has to offer.
LIVE SERVICE
We worked with our internal team and with external partners to make awesome gameplay trailers to show off the unique characteristics of different skins and content in games.